The font stack
The language-coverage reason is the load-bearing one and is covered in
internationalisation.
Loading them
<html> and set the default with font-sans on <body>.
The type scale
The published scale also defines a 72px display step for hero type on marketing surfaces.
Serif or sans
Noto Serif for page titles and hero headlines, brand-level messaging, and section headings on landing pages. Noto Sans for everything else: body text, UI labels, buttons, inputs, navigation, card content, error messages.Heading hierarchy
Use heading levels in order. Never skip fromh1 to h3.
<h1>. Screen readers build a page outline from this, so a skipped
level is a navigation failure, not a styling quirk.
Line height and tracking
Tight tracking stops large headings looking spread out; wide tracking makes all-caps labels
readable.